Even Ant-Man isn't sure about "Ant-Man" in the first full-length trailer

It’s been a grand day for Ant-Man as Marvel rolls out the marketing machine for its next C-List superhero. By now, the folks at Marvel are old hats at polishing underdog franchises until they shine their way to the box office success.

First up, the official “Ant-Man” trailer. Yeah, a guy who shrinks down to the size of an ant and rides around on bugs is silly. So is a talking raccoon and a sentient tree. The key is to admit it.

Anyone else look for clues to the time period in the trailer? I'm coming up blank. Sure, Hank Pym has technology in his lab, but there were no cellphones or other hallmarks of 21st century living. Not even a television in Scott Lang's living room. So is this happening concurrent to "Avengers" or before? Ughhh, July is too far away.

Also, today Entertainment Weekly snagged the exclusive first look at Paul Rudd in the Ant-Man costume. I'm beginning to sense a theme with the marketing strategy.